HiShot

Revenue: Displays the revenue generated over the last 28 days. This number will usually be a little higher than MRR (Monthly Recurring Revenue) as it is un-normalized. All the revenue from an annual subscription is charted the period it starts or is renewed. The chart also displays all revenue from non-consumable and consumable purchases, as well as non-renewing purchases.

MRR (Monthly Recurring Revenue): The normalized monthly revenue from all active subscriptions. Annual subscriptions are divided by 12, weekly subscriptions are multiplied by 4.33, and daily subscriptions are multiplied by 30 to calculate the monthly equivalent. This provides a standardized view of recurring revenue regardless of subscription duration.